How to Pronounce Klaviyo? and 5 other amazing K:SYD takeaways!

Just got back from Klaviyo's first-ever Australian event – K:SYD 2025 – and I’m breaking down the five biggest insights from the speakers that genuinely made me rethink how we’re building brands right now.

But first… how do you actually pronounce Klaviyo?
I went straight to the source – Ed Hallen, Klaviyo’s co-founder – and finally got the answer. (Spoiler: You’ve probably been saying it wrong too.)

This wasn’t your typical SaaS event. From high-impact keynotes to practical CRM and lifecycle marketing insights, K:SYD 2025 was all signal, no noise.

In this video, I cover:
🔑 How Ed Hallen debunked the "hustle harder" myth and why growth must now come from efficiency
🧠 The trust gap uncovered by Klaviyo’s Consumer Pulse research (and how to close it)
📊 What James Hurman taught us about rethinking retention and why loyalty programs might be holding you back
📐 Why RFM segmentation is criminally underused (and how to use it properly)
🏠 The #1 theme from the entire event: If you don’t own your customer relationships, you’re exposed

Whether you’re a founder, marketer, or operator looking to future-proof your brand in 2025 and beyond — this is for you.

#Klaviyo #EmailMarketing #eCommerceMarketing #sponsored #AttributionModel #KlaviyoTips

Click here for more info about this game-changing software: https://klaviyoaustraliacreator.sjv.i... @klaviyo