CTAM Europe INSEAD Executive Management programme, Executive Education, INSEAD

A video to inform future participants about the CTAM Europe Executive Management Programme for March 2024.

This year’s Class of ’23 only had 3 seats remaining, and we are expecting a sell-out programme for 2024 (our 10-year anniversary year for the programme) – so please do let me know how many seats you would like to hold (if you/your participants are attending from outside Europe, please let me know as there’s a brochure in USD).

Our successful Leadership, Development and Diversity programme is offered to Senior Executives in the Connectivity, Entertainment, and Media industry, and has been running since 2014; over 230 Industry Leaders have been educated on the programme since 2014. I have attached a copy of the Alumni list of participants.
The 2024 programme is due to operate out of the INSEAD HQ on the outskirts of Paris in March in March’24.
Our Class of ’23 included a diverse range of Executives from these top performing media + tech organisations. Below is a list of organisations that made up our Class of ’23:
We co-developed and customised the programme’s 5-day curriculum with INSEAD, the Business school for the world. The Programme is designed for Senior Executives in the Media, Cable, Entertainment and Connectivity industries, to undertake a week of learning and developing new industry tools, strategic thought leadership and a large dose of motivation.
Topical additions to the Class Curriculum have been added. Today we are witnessing a profound shift in how customers use digital technologies to consume information, make informed buying decisions, and engage with companies. Though the shift is easy to see, addressing it isn’t easy to do. Business leaders want to know how to effectively apply data and the latest digital technologies that are most relevant to their customers, their industry, and the unique growth challenges they face. This, and much more will be discussed during the Class of ’24. Discussions normally spill out into the evenings when the Class network and socialise as a group.
Updated curriculum for 2024:
• Strategy management
• Customer centric value innovation
• Leadership management and development
• How organisations and leaders have been dealing with the Covid-19 pandemic.
• Change management – are you prepared for this new era?
• Digital transformation, and how the digital World drastically changed during 2020
• Value creation in Finance- and much more during the 5 days
The programme is very interactive, with plenty of group work, significant sharing of best practices, working on case studies etc. The class size varies from 21-35 attendees annually - so the value of networking with this peer group is superb since you spend a week with the class and really get to know each other well and forge long-term industry bonds.
For Organisations and Leaders looking to understand:
o What changes are afoot in the Communications, TV, Media and SVOD/AVOD industry
o How platforms owners are looking to pivot from their core propositions
o What will be the key technologies in the coming decade
then this Executive Management Programme is definitely one you cannot afford to overlook!

The attendance fee (which has not increased since its inception in 2014) is directly comparable with equivalent Programmes run by, amongst others, Harvard Business School, London Business School and Berlin School of Business & Innovation. You can find the full information on the attached brochure.

Please email [email protected] if you have any questions, or if you would like to register next year’s programme.

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