Odd Molly and Kemp Muhl FW12

The Odd Molly fall/winter collections for 2012 are being launched in cooperation with the American model Charlotte Kemp Muhl. The photoshoot took place in New York the 13th of February.

Per Holknekt, Creative Director at Odd Molly, says:
"We totally fell in love with Charlotte Muhl Kemp when she was engaged to entertain live at Odd Mollys runway show at New York fashion week a year ago (with her boyfriend Sean Lennon). We fell in love so much that we engaged her for our s/s-2012 campaigns as Odd Mollys role face model internationally.

Today, 6 months later, we love her even more and the love is mutual. So here we are again, Odd Molly and super girl Charlotte Muhl Kemp campaigning together, worldwide.
It takes no genious to see she is pretty beyond belief. But oh is there more. Actually her beauty is only the beginning of her unimaginably broad repertiore as Miss Fantastic herself. As actually goes with all women. Odd Molly loves you Charlotte."

Photographer Elisabeth Toll will shoot the campaign. Toll recently won "Fashion Photographer of the Year" at the prestigious Elle Awards. She works for French, Russian and German Vogue, among others.

Elisabeth Toll, photographer, says:
"The shoot was fantastic and the odd molly team is amazing -- I've never meet such easy going, happy and creative people!"