His Toy Kickstarter Campaign FAILED! What He Did Next Gets Weird!

Toy Collectors Are Tired of Nostalgia — This Line Fights Back

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He failed his first Kickstarter. But instead of quitting, Jason from Spero Toys rebuilt his dream from the ground up — and turned it into a $360,000 indie toy line collectors can’t stop talking about.

In this episode of Toy Attics, we sit down with the creator of Animal Warriors of the Kingdom, an independent action figure line that started as doodles during a day job… and evolved into one of the most exciting collector-driven universes on the market.

Jason takes us through the real story of launching an indie toy brand — from art school and creative burnout to crowdfunding heartbreak and finally a major comeback. We dive deep into what it takes to manufacture high-quality 6-inch action figures, how scale changes affect pricing and design, and why collectors are desperate for something new in a toy industry dominated by 40-year-old IPs like Star Wars, Ninja Turtles, and Batman.

If you’ve ever dreamed of creating your own toys, launching your own product, or supporting small-batch independent creators, this is a must-watch. This episode covers:

The failed Kickstarter that led to a six-figure relaunch

Why Animal Warriors of the Kingdom stands out in a crowded market

The surprising figure fans fell in love with (hint: it looks like Kermit the Frog)

How 3.75-inch figures compare to 6-inch scale

The cost of tooling, marketing, and making indie toys

The lore and world-building behind Spero Toys’ villain and hero designs

We also discuss the future of the toy industry, the growing fatigue with nostalgia reboots, and how collectors are shifting toward original properties with compelling backstories. If Hasbro, Mattel, and McFarlane aren’t giving you the excitement they used to, this video might be the breath of fresh air your toy shelf needs.

🎯 Whether you're a toy investor, a passionate collector, a creative entrepreneur, or just nostalgic for a time when toys came with stories, this is one of the most inspiring behind-the-scenes looks at what it means to build something from scratch — and why now is the best time to discover independent action figure lines.

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You can check out Animal Warriors of the Kingdom here: [Insert Link]

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00:00 - Cold Open: Building Wings on the Way Down
01:00 - Meet Spero Toys: From Doodles to Figures
02:30 - The Origin of Animal Warriors of the Kingdom
04:00 - When the First Kickstarter Failed
06:00 - What Makes These Figures Different?
07:30 - Switching from 3.75" to 6-Inch Scale
09:00 - The High Cost of Creating Toys
10:30 - How Spero Raised $360,000 on Kickstarter
12:00 - Collector Fatigue and the Problem with Big Toy Brands
13:30 - Hidden Tributes to He-Man, Thundercats, and Optimus Primal
15:00 - Storytelling and Lore Behind AWOK
16:30 - Why Indie Toy Lines Are the Future
18:00 - Expanding the Spero Universe: Bushido and More
19:30 - The Villain That Keeps Cloning Himself
21:00 - The Surprise Fan Favorite (It Looks Like Kermit)
22:30 - What Success Looks Like for Spero Toys
24:00 - Final Thoughts on the Toy Industry’s Future

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