The $10M Law Firm Blueprint: How One Hire Changed Everything — with Tim Semelroth

Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:
Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:
— The three “lucky strikes” that shaped Tim’s career and firm growth
— How hiring a full-time marketing director became a major turning point
— The acquisitions and systems that helped RSH Legal scale past $10M
— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:
— Stop doing all your own marketing. Identify one task that you can delegate this week.
— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.
— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Tim Semelroth:
• Website: https://www.fightingforfairness.com/
• LinkedIn: linkedin.com/in/timsemelroth

📞 Connect with Sasha Berson:
• LinkedIn:   / grow-law  
• Instagram:   / grow_law  
• YouTube:    / @growlaw  
• Facebook:  / growlaw  
• Email: [email protected]
• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

00:00 – Introduction
01:44 – Meet the Guest: Tim Semelroth
02:53 – Lucky Strike #1: Superglue and a Mock Trial
04:43 – Lucky Strike #2: Second Chairing a Trial in Undergrad
05:54 – Lucky Strike #3: "Born Professionally on Third Base"
07:56 – Taking Charge of Marketing (Starting with a Website in the Late 90s)
09:54 – Why Transition from Practicing Law to Managing the Business?
15:29 – The Marketing Journey: From Yellow Pages to PPC to TV
18:15 – The Most Important Hire: A Full-Time Marketing Director
22:17 – Building the Marketing Team: In-House + Vendors
33:04 – Growth Through Acquisition: How It Started
44:30 – Advice to Younger Self: Reach Out to Specialists Sooner