ILFORD's Color Film | Not what you might expect

When black and white giant ILFORD released a color film stock I was excited. Excited for what it could mean for analog photography's future and for the photographers feeling a gap in the color film market.
That was until I saw the photos and some strange things behind the scenes....
While editing the video, Harman Photo (the company most of us probably associate with ILFORD) has released what seems to be a truly new color film stock. In some ways that announcement makes this video a little less impactful but I think the point about deceptive practices still stands. These manufactures are not perfect, but it is encouraging to see more transparency and more film stocks!
Its best to do your own research, while I do my best to validate information YouTube videos are always a delicate balance of timeliness and research, two things that are often opposed to eachother. These videos are also built off of my thoughts and opinions, and I try to find the story that serves my argument. I'm still learning the best way to approach this so I do appreciate your understanding, thank you.

If you're interested in the rapid retro single use camera i mentioned you can find it here
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00:00 the end of an era
00:42 Ilford Rapid Retro single use camera
01:13 Ilfocolor
01:34 Testing and sample images
02:42 Film conspiracy?
03:50 Polaroid and Ilford
04:15 Ilfords history
04:54 Ilford and Harman Technology
05:26 Repackaging film products