Don’t buy Realme phones right now!!

Realme is struggling in India due to leadership issues, excessive phone launches, and weak market positioning. After Madhav Sheth’s exit in 2023, Realme India lost its local leadership, with decisions now being made by China. The brand’s strategy of frequent rebrands has led to consumer fatigue, while competitors like Xiaomi and Vivo dominate offline sales. Poor service quality and uninspiring flagship devices further weaken its appeal. Through innovations like periscope cameras show potential, Realme must focus on product differentiation, better offline reach, and stronger software optimization to recover its lost market share and regain consumer trust.

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