Programmatic Advertising: 2024 Simple Tutorial for Google Campaign Manager 360 (CM360) 🚀

Welcome to our digital marketing channel, where we make tech in MarTech easy to understand! In this video, we'll walk you through the basics of Google Campaign Manager 360. As a small digital advertising agency utilizing programmatic advertising, we rely on this powerful tool for several key reasons:

Manage Creative Switches and Run Schedules Across Multiple Campaigns:
Easily handle third-party content and ensure media delivery across various channels and platforms.

Simplified Workflow: Seamlessly connect with other Google tools like Google Tag Manager and Google Analytics 4.

Brand Safety Settings: Control where your ads are placed to maintain brand integrity and avoid undesirable content.

We'll guide you through setting up a new advertiser, uploading creatives, creating campaigns, and much more. By the end of this tutorial, you'll have a solid understanding of how to utilize Google Campaign Manager 360 for your digital advertising needs.

📌 Chapters:
0:00 - Introduction
0:13 - Key Benefits of Google Campaign Manager 360
1:01 - Home Screen Overview
2:19 - Uploading Creatives at Advertiser Level for use across multiple campaigns
6:13 - Creating Campaigns
12:17 - Setting up Placements and Ads

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