Free Amazon Tools That Replace Paid Software

Discover the four powerful Amazon research tools that new sellers get completely free inside Seller Central. Learn how to use Opportunity Finder, Business Reports, Pricing Dashboard, and the Seller App Scanner to make data-driven decisions without expensive software subscriptions.

In this video, I reveal how Amazon's native tools provide 70% of the insights that sellers typically pay hundreds monthly to access. You'll see exactly where to find each tool, how to interpret the data, and which metrics matter most for profitable product selection. I'll walk through real examples showing how these free resources help identify winning products, track market trends, and calculate profit margins before you invest in inventory.

Key topics covered include product gap analysis, seasonal trend identification, Buy Box dynamics, competitor monitoring, and mobile sourcing strategies. Perfect for new sellers who want to validate product ideas without breaking the bank on premium software.

Timestamps:
00:00 Why new sellers overspend on tools
00:42 Opportunity Finder walkthrough
02:15 Business Reports deep dive
03:48 Pricing Dashboard strategies
05:22 Seller App Scanner tutorial
06:55 Daily optimization routine
08:30 When to upgrade to paid tools