James May’s gin: How it’s actually made

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James Gin is my gin, not just some generic liquid that I’ve slapped my name on for marketing purposes. It's really mine. I dreamt up the flavours and then worked with some very clever people to make them. So what's the process? Follow me and I'll tell you - while avoiding talk of ‘botanical narratives’, ‘crafting with passion’ and all the other marketing bollocks that craft gin brands seem determined to foist upon us.

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