How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 - Marketing B2B Technology Podcast

Source:
https://www.podbean.com/eau/pb-2q8vp-...

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging.
The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies.
About Nobl9
Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable digital experience. With a strong enterprise customer base as well as strategic investments from Cisco and ServiceNow, Nobl9 is recognized as a bleeding-edge solution to modernizing Site Reliability Engineering (SRE) strategies, ensuring that reliability is not measured primarily by availability, but rather by users' ability to do what they expect to be able to do within an application.
About Dan Ruby
Dan is an eighteen year veteran of digital marketing, with the vast majority of his experience coming as the head of marketing for various B2B SaaS organizations in the Boston area. He has been acquired at various points by Google and Snap, and is currently the VP of Marketing for Nobl9, a B2B SaaS platform for user-centric site reliability. He holds a Bachelor of Journalism from the University of Missouri as well as an MBA from Brandeis University. He occasionally teaches an undergraduate course on marketing at Bentley University.
Throughout his career, Dan has become increasingly stubborn about the fact that marketing must focus on creating value for potential leads, and is quite fond of telling anyone who will listen that "nobody gives a **** about your product, give them valuable information, not product pitches."
Time Stamps
00:00:42 - Dan Ruby's Career Journey00:02:09 - Overview of Noble900:05:48 - Challenges in Marketing a Reliability Product00:07:03 - Using Stories to Make Marketing Exciting00:12:43 - Balancing Brand Building and Lead Generation00:17:07 - Innovative Campaign Example: DORA00:22:24 - The Importance of Partnerships in Marketing00:22:41 - Best Marketing Advice Received00:23:41 - Advice for New Marketing Professionals00:25:44 - How to Contact Dan Ruby00:26:18 - Closing Remarks
Quotes
"Marketing is such an interesting field. It takes pretty much any skill set and makes it useful.” Dan Ruby, VP of Marketing at Nobl9
"Nothing is boring if you can make it into a story that resonates." Dan Ruby, VP of Marketing at Nobl9
"You can find partners who believe in your product, believe in your company, believe in your people, who will work with you." Dan Ruby, VP of Marketing at Nobl9
Follow Dan:
Dan Ruby on LinkedIn:   / danielruby  
Nobl9’s website: https://www.nobl9.com/
Nobl9 on LinkedIn:   / nobl9inc  
Follow Mike:
Mike Maynard on LinkedIn:   / mikemaynard  
Napier website: https://www.napierb2b.com/
Napier LinkedIn:   / napier-partnership-limited  
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