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The article details TVS Motor Company's debut at EICMA 2025 in Milan, where it unveiled six new concept and production models across internal combustion and electric categories, highlighting its global expansion strategy.
Key Concept and Production Vehicles Unveiled
TVS presented a diverse lineup, including:
TVS Tangent RR Concept: A supersport motorcycle featuring a monocoque subframe and intelligent composite materials for enhanced aerodynamics.
TVS eFX three o: An electric street motorcycle concept designed for urban mobility.
TVS M1-S: TVS’s first electric maxi scooter, aimed at practicality and long-range use.
TVS Apache RTX 300: An adventure touring model, scheduled for European launch in Q1 2026 with a price tag of 5,100 euros.
TVS X: An electric model.
TVS RTR HyprStunt Concept: A compact and agile model for the urban sports segment, focused on stunt control.
Strategic Highlights
Global Focus: TVS is a global manufacturer with operations in over 50 countries, generating 35% of its revenue outside India. The EICMA participation underscores its commitment to the European market.
Norton Revival: The display also featured a revived range from Norton Motorcycles, supported by TVS Motor Company's £200 million investment.
Connected Technology: TVS showcased an AR Heads-Up Display Helmet, developed with Swiss startup Aegis Rider, which projects navigation cues and alerts into the rider's field of view. The SmartXonnect platform integrates with Android Auto and smartwatches for vehicle monitoring and connectivity.
Existing Models: The display also included existing production models like the Jupiter, NTORQ, Raider, iQube, Apache RR 310, Apache RTR 310, and Ronin.

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