AEO vs SEO — How to optimize your website for AI

AEO vs SEO — How to Optimize Your Website for AI

Search is evolving, and AI tools like ChatGPT are changing how people discover websites. Traditional SEO isn’t enough anymore. In this video, you’ll learn the key differences between AEO (Answer Engine Optimization) and SEO (Search Engine Optimization), and how to start optimizing your site so it shows up in AI-powered results, not just Google.

We’ll walk you through:
What AEO is and why it matters
Why websites that rely only on SEO may be in trouble
How to structure content for AI tools like ChatGPT
Simple changes you can make to get discovered by answer engines

👉 Steps to optimize your website for AI:
Find common questions your customers ask
Make one page for each big question
Use the question as a heading (H1 or H2)
Answer it right below in a short paragraph
Use bullet points to explain things clearly
Add an FAQ section with related questions
Use Q&A and FAQ schema markup
Link to trusted sources if needed
Write in a clear, human-friendly tone

💬 To find the questions customers are asking, ask these questions in ChatGPT:
1. What questions lead AI to mention [insert your website domain or brand name]?
2. Based on the purpose of [insert your domain/brand], what are some new or related questions people are asking?