Want my agency to run your Google ads for you? Go here: https://heathmedia.co.uk/google-ads/?...
In this video I explain what the 3 main Google ads keyword match types are, how they work and which one you should use.
A lot of Google Ads beginners get caught out by keyword match types.
Google's default keyword match type is broad match. But most advertisers shouldn't be using broad match for all their keywords.
Most advertisers would be better off using a combination of exact match and phrase match.
There are of course pros and cons of each Google Ads keyword match type and I cover it all here.
#googleads #keywordmatchtype
CHAPTERS:
0:00 Intro
0:13 The Google Ads keyword match type options
0:53 What is Google Ads broad match?
3:39 What is Google Ads phrase match?
5:12 What is Google Ads exact match?
6:30 Which keyword match type should you use?
7:57 Use the Google Ads search terms report
9:40 How to add negative keywords
11:20: Extra info
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