Flower Math Part 1 of 5: Price per Stem - I Discuss Pricing with Jennie Love

In this video I talk with Jennie Love of Love n Fresh Flowers for her new podcast Floral Guild Radio. Our topic for this conversation is pricing. Jennie provides her perspective as a grower and I offer my experience as a florist. We talk about issues to determine a stem price for both growers and florists including sourcing, markets, strategy and more.

// Handbook Floral Shop Accounting 101
https://safnow.org/wp-content/uploads...

//Chapters
0:00 Intro
0.50 Florist Markup
3:50 SAF Accounting Study
5:40 Pricing Tiers
8:45 Event Pricing
10:30 Retail Mark-up
13:15 Grower perspective
16:45 Pricing compromise
19:30 Local vs Wholesale
23:26 Florist Strategy
26:15 Grower Strategy
28:00 Scaling/Logistics

If you don’t know me - my name is Ellen and my dream is to build a community of flower nerds who have an endless appetite for learning and experiencing all things flowers! Join me on this channel as we learn about sustainable floral design, life as a florist and how you can make a difference in the world through flowers.

// Subscribe to my weekly flower newsletter
http://www.ellenfrost.com

// Learn with me at The Gardeners Workshop
Preparing To Sell To Florists: https://thegardenersworkshop.com/prod...
Growing Your Business With Local Flower Sourcing: https://thegardenersworkshop.com/prod...

//Jennie's Resources

The Wedding Process
https://thegardenersworkshop.com/prod...

Making Workshops Work For You
https://thegardenersworkshop.com/prod...

Philly Floral Guild
https://philadelphiafloralguild.com/

Floral Guild Radio Podcast
https://podcasts.apple.com/us/podcast...