Connect4Action - An introduction to Consumer Science

The Connect4Action project, which receives support from the European Union's 7th Framework Programme, aims to lower the failure rates of new food technologies in Europe, by increasing consumer acceptance of new products, through improved communication among key players in the food innovation process. Connect4Action brings together a multidisciplinary consortium comprising food technologists, consumer scientists, representatives of the food and drink industry, small and medium enterprises, and knowledge transfer experts who work between academia and the food industry.

In order to improve internal and external communication between stakeholders involved in the new product/technology development, Connect4Action has developed a set of tangible tools. These tools are accompanied by two types of trainings, targeted either at young academics (PhD students) or food industry professionals. The toolbox consists of eight tools which are available here. The complete training materials are available via the ISEKI (Integrating Food Science and Engineering Knowledge into the Food Chain) e-learning platform, for which interested participants can register for free, through the project website.

Click here to visit the project website.
http://connect4action.eu/

You can join Connect4Action here https://www.linkedin.com/groups?mostR...

The production of this video is a co-operation of the European Food Information Council (EUFIC) with the European project Connect4Action. Click here to see EUFIC's multimedia centre. http://www.eufic.org/page/en/page/MED...