Florian Friedrich of FF Pictures - The Display Show, Episode 14

Today’s guest is Florian Friedrich. Florian lives and works in the Munich area of Germany, where he is CEO of his company, FF Pictures. He is an expert on display testing, color grading, and high dynamic range technology just to name a few areas. Among many roles, he is chair of the HDR Subcommittee of the ICDM. Prior to FF Pictures, he ran an ISO-certified test laboratory, AVTOP, for about 20 years. Florian has collaborated with measurement device manufacturers such as Teledyne and Quantum Data, he’s HDR-remastered over two dozen movies, and he has unique understanding of display requirements for modern content.

Correction at 54:51, the correct IDMS HDR tutorial is section B33, not A33.

Links:
• Schnelltest:
   • SCHNELLTEST: HDR & HDR10plus dynamic set-u...  
• Download HDR10+ Schnelltest MP4:
https://ff.de/hdr-schnelltest-pro-cr/
• HDR for Nerds:
   • HDR for Nerds: Mastering Monitor, OLED, Ne...  
• HDRmaster 8k:
   • Adding HDR10plus to existing HDR videos fo...  
• Download HDRmaster 8k software:
http://www.hdrmaster.com/
• IDMS-HDR: A Modern Guide to HDR Display Metrology:
https://sid.onlinelibrary.wiley.com/d...
• Download IDMS v1.1:
https://www.sid.org/Standards/ICDM#82...
• FF Pictures:
https://ff.de
• Sponsored by Nanosys:
https://nanosys.com

Contents:
00:00:00 - Intro & Credits
00:01:41 - About Florian
00:02:25 - About FF Pictures
00:05:05 - Florian's history creating test content
00:08:06 - Why test patterns shouldn't be static
00:09:54 - HDR Schnelltest
00:12:32 - Challenging a display
00:14:51 - Florian's creative process for testing
00:15:57 - Equipment used to film these videos
00:19:48 - Equipment for image processing, grading, encoding, and writing metadata
00:24:50 - Gold Coin HDR Schnelltest
00:29:15 - Tips on how to film good test content
00:34:36 - Tour of FF Pictures' post production studio
00:42:03 - Why use a consumer display in addition to a mastering monitor?
00:47:04 - HDRmaster 8k
00:50:45 - Florian's role in the HDR Pipeline
00:52:11 - IDMS-HDR: A Modern Guide to HDR Display Metrology
00:55:24 - Outro & Credits