Why Your Dream Customers Aren't Finding You

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If you’re a contractor or service business owner and you keep hearing, “you’re too expensive” or “we can’t afford you,” the truth is—it’s not your price. It’s that your dream clients can’t find you.

In this video, I’ll break down exactly why that happens and how to fix it step by step so you can start attracting the right customers who value your work and will actually pay you what you’re worth.

Here’s what you’ll learn:

1️⃣ How to identify your dream clients by looking at your past jobs (who paid full price, referred you, and were the easiest to work with).

2️⃣ The silent mistakes in your website, ads, and social media that are repelling quality clients.

3️⃣ How to show up where dream clients are searching—on Google, social media, and through referrals—with the right message and proof.

Key Takeaways

Generic marketing = generic leads. Get specific about what you do, who you do it for, and where you do it.

Your online presence should match your dream client—luxury jobs require luxury proof.

Visibility matters: if you’re not on Google, not on social, and not asking for referrals, your dream customers will choose your competitor.

👉 Want my Dream Client Finder Worksheet to map out your ideal customers? Drop “dream client” in the comments and I’ll send it right over (no phone number or email required).