PartnerTap: Unlocking the Power of Ecosystem Co-Selling

In this episode of Channelnomics’s The Network Effect, host Larry Walsh sits down with Cassandra Gholston, CEO and Co-Founder of PartnerTap, to explore the intricacies of partner ecosystems and the challenges of co-selling. Cassandra shares her journey from a sales professional to a technology innovator, revealing the inspiration behind PartnerTap and its mission to transform account mapping and collaboration. They dive into the three essential elements of successful ecosystems—opportunity, trust, and monetization—and discuss how to navigate the complexities of data sharing without compromising partnerships. Cassandra offers insights on driving alignment between partners, implementing effective sales plays, and preparing for the evolving role of AI in sales. Tune in to discover how PartnerTap is empowering organizations to unlock new growth opportunities by enabling safer, more strategic collaboration.

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For more information about PartnerTap, visit: www.partnertap.com

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About Cassandra Gholston
LinkedIn:   / cassandragholston  

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