#120

In this episode, Nina Roehrs, curator of the Digital section at Paris Photo, explores the intersections between culture, art, and digitalization. She shares her experience with online galleries, her advice on exhibiting digital art in physical spaces, and the impact of new technologies on artistic practices. She also highlights the importance of networking for artists and curators. I hope you will like this episode!

2’00 – In Düsseldorf, Nina Roehrs wanted to become a veterinarian. Her hobby was horse riding.
5’40 – She started collecting old watches, old cars, design furniture, and vintage furniture, and then moved to contemporary design.
7’00 – According to her, it was not the most complicated idea to start a gallery. She learned from the artists she exhibited.
7’50 – She discovered that she preferred living people over dead people. She exhibited at Design Miami and transitioned from design to art.
11’10 – She decided to focus her gallery on art in the digital age, as technologies evolved with AI, Blockchain, and NFTs in 2021. A lot of things changed.
12’00 –Net artists use the internet as their platform for artistic expression—they do not need a gallery.
13’50 – Digital art is not always purely digital. It can start digital and end physical: installations, sculptures, or printed works.
16’00 – "I am interested in the digital and physical spaces: no gravity, no limitations. I like experimentation. There are so many things we can do. "
20’00 – The NFT art market: the majority of collectors are new people, often from cryptocurrency backgrounds.
21’40 – Online platforms generating art based on algorithms are bringing new collectors into the art world.
23’45 – The shift from physical to online galleries: blockchain and NFTs are influencing traditional spaces.
25’00 – Exhibiting digital art in physical spaces requires new curatorial approaches and specialized knowledge.
29’00 – Advice for digital art gallerists: art curators should start with a strong network of artists and collectors. Make small investments and take it step by step.
31’30 – Advice for artists: build a brand on social media like Twitter/X, attend events, and collaborate with other artists.
34’30 – Follow famous artists and see who they follow and who follows them.
35’30 – Artists, please don’t send portfolios. Nobody will look at them. Instead, meet people in person and make connections.

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