World Wildlife Fund | Personalized Donor Engagement for Greater Conservation Impact | SAS Customers

The World Wildlife Fund (WWF) is transforming how it connects with donors by using SAS Customer Intelligence 360 and SAS Viya. With an aging donor base, WWF needed to engage younger supporters while continuing to nurture long-time donors.

By integrating data from direct mail, web, social, and email, WWF builds a complete view of each donor journey. With AI and machine learning, they can personalize outreach, predict giving patterns, and select the best channel for every interaction. They’re also testing generative AI to create message variations that stay true to the WWF voice, and using synthetic data with SAS Data Maker to strengthen predictive models.
The result: more personalized donor engagement, stronger fundraising insights, and greater support for WWF’s mission to conserve nature and protect the diversity of life on Earth.

See how WWF is driving conservation impact through data-driven donor engagement with SAS.

Learn More about SAS Software
◉ WWF Customer Story – https://www.sas.com/en_us/customers/w...
◉ WWF Featured Webinar – https://www.sas.com/sas/webinars/virt...
◉ Customer Intelligence 360 – https://www.sas.com/en_us/solutions/c...
◉ SAS Viya – https://www.sas.com/viya
◉ New study: GenAI hype is over as 93% of CMOs see strong ROI – https://www.sas.com/en_us/news/press-...
◉ SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 – https://www.sas.com/en_us/news/analys...


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