Why Great Brands Refuse to Sacrifice Experience for Growth with Tracey Evans

In this episode of Career Coaching Secrets, host Pedro sits down with Tracey Evans, founder of DreamWinds and leadership development expert specializing in equine-assisted learning. Tracey shares how her background as a corporate executive and self-described Type A leader shaped her obsession with brand consistency, client experience, and delivering a true “wow factor.”

Tracey opens up about the tension between growth and control—why she refuses to sacrifice experience for scale, and how protecting her brand standards has become both her biggest challenge and greatest differentiator. From using horses as honest mirrors for leadership, to building high-touch corporate programs, pricing premium experiences, and scaling beyond herself without losing quality, this conversation dives deep into what it really takes to build a values-driven coaching business.

If you’re a coach or consultant wrestling with niche, brand integrity, scalability, or how to grow without burning out or watering down your work, this episode is packed with practical insight and hard-earned wisdom.




You can find her on:
LinkedIn:   / traceyevans1  
Website: https://dreamwinds.com/


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Career Coaching Secrets is a podcast spotlighting the stories, strategies, and transformations created by today’s top career, leadership, and executive coaches.

Each episode dives into the real-world journeys behind coaching businesses—how they started, scaled, and succeeded—along with lessons learned, client success stories, and practical takeaways for aspiring or established coaches.

Whether you’re helping professionals pivot careers, grow as leaders, or step into entrepreneurship, this show offers an inside look at what it takes to build a purpose-driven, profitable coaching practice.