He Scaled From 4,000 to 15,000 Units in LA (Here’s How)

In this episode of The Group CRE, Taylor Avakian sits down with Chris Gray, President of Moss & Company, which manages over 15,000 multifamily units and 3 million sq. ft. of commercial space. Chris shares how Moss scaled its operations, built a strong company culture, and leveraged technology to tackle today’s toughest challenges — from fraud prevention to AI-driven leasing.

You’ll learn:
How Moss and Company scaled from 4,000 to 15,000 units
The leadership changes that transformed company culture
Why most owners struggle with property management
How AI and machine learning are reshaping leasing and fraud prevention
The biggest threats — and opportunities — facing LA’s rental market

Whether you’re an owner, investor, or operator, this episode offers powerful insights on growth, resilience, and the future of property management.

CONNECT WITH ME:
EMAIL: [email protected]
WEBSITE: www.thegroupcre.com

Microchapters:
[00:00–02:00] Introduction to Chris Gray and Moss & Company
[02:01–05:00] Scaling from 4,000 to 15,000 Units
[05:01–08:00] Leadership Changes and Company Culture Shifts
[08:01–11:00] Why Owners Struggle with Property Management
[11:01–15:00] Market Challenges: Interest Rates, Insurance, and Immigration
[15:01–18:00] AI in Leasing and Tenant Communication
[18:01–22:00] Fraud Prevention with Machine Learning Tools
[22:01–26:00] Data-Driven Rent Growth and Market Insights
[26:01–30:00] Covid’s Aftermath: Rent Moratoriums and $15M in Losses
[30:01–34:00] LA Politics, Tenant Unions, and Landlord Fatigue
[34:01–38:00] How Moss and Company Maximizes NOI and Saves Clients Money
[38:01–42:00] Ancillary Income: Parking, Laundry, and Storage
[42:01–46:00] Identifying Promising LA Submarkets for Growth
[46:01–50:00] Future of LA Real Estate and Policy Shifts
[50:01–End] Final Thoughts and Takeaways

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