Amazon Accelerate 2025: General Session 1

Join Dharmesh Mehta, Vice President of Amazon Worldwide Selling Partner Services, and other Amazon senior leaders as they unveil groundbreaking AI innovations and tools designed to save sellers time and money. Discover how the enhanced Seller Assistant uses generative AI to transform daily operations, while new developments in analytics, inventory management, and returns processing help optimize your business performance. Learn about Custom Analytics upgrades, profit optimization tools, and streamlined support solutions that put powerful insights at your fingertips.