How AWS sales teams stay current on new launches with Amazon Quick | Amazon Web Services

AWS sales teams needed to quickly absorb hundreds of new service announcements and translate them into customer-ready insights. Manually watching sessions and studying launch documents took days or weeks, limiting their ability to act on new opportunities. Using Amazon Quick, the team built a custom chat agent that delivers real-time launch intelligence and customer-specific speaking points by synthesizing public documentation and internal enablement materials.

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