Pharmacy Practice (05) Community Pharmacy = What is Community Pharmacy | कम्युनिटी फार्मेसी क्या है

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Community Pharmacy
Introduction:
The main responsibilities of a community pharmacy include compounding, counseling, and dispensing of drugs to the patients with care, accuracy, and legality along with the proper procurement, storage, dispensing and documentation of medicines.
A community pharmacist should
(i) Have a sound background of pharmaceutical care, pharmacotherapy, and health promotion.
(ii) Have good communication skills with patients and other healthcare providers.
(iii) Maintain a high degree of standard in products, services, and communication.
(iv) Record and maintain his documents in order.
Scope of Community Pharmacy:
1. Drug information about their action: Besides proper understanding of the biological and physical science, community pharmacy also provides grasp on chemistry, pharmacology, toxicology, routes of administration, stability and other information regarding drugs.
2. Drug utilization: Community pharmacy helps to develop charging policies for pharmaceutical services. It should also be able to implement an adequate system for stock and Inventory control.
3. Drug distribution: Considerable quantities of drugs are localized physically outside the pharmacy. It is necessary to have control for internal distribution of drugs for patients.
4. Drug selection: In the field of community pharmacy the ‘rational drug therapy’ plays a important role for the selection of drugs which will be given to the patients to encounter the disease. It is defined as the use of an appropriate, efficacious, safe and cost-effective drug given for the right indication, in the right dose and at right interval of time and for the right duration of time (Dosage regimen).
It involves various type of activities like-
1. Adoption of essential drugs concept
2. Training of health professionals (counselling of health in Rational Drug Therapy/ Rational Drug Use)
3. Maintenance of data based on clinical guidelines Consumer education and regulatory strategies if the Rational Drug Use (RDU) is not proper it leads to illness, adverse drug reactions (ADRs), increase cost of medication and treatment to the patient. It is also known as “Essential Drug Concept” (EDC).
5. Patient counselling and evaluation: Dialogues between patients and physicians regarding the indication, proper use and potential adverse effects of non-prescription drugs (NPDs) should be different as compared, when if the physician has written the prescription. I
The objective of layout Design:
1. To attract large number of customers
2. To increase the sale of the store
3. To have proper entrance of coming goods and space for reserve stocks,office and resting place for employees.
4. To reduce the selling expenses and provide customer satisfaction’.
5. To project a professional image and improve general appearance.
6. To minimize the movement of customer within the premises of the drug store.
Factors to be considered while selecting the location for drug store:
1. Physician
2. Hospitals
3. Drug store
4. Flow of traffic
5. Parking
6. Near to hotel, school, cinema or play ground
7. Business locality
8. Thickly populated residential areas
9. Developing area
10. Special service
11. Shopping centers
12. Customer
Types of drug stores:
1. Traditional drug stores: These types of drug store are designed in such a manner that the entire area of the drug store is exposed to customers.
2. Personal service drug store: In this type of design, the whole of the area is not exposed to the customer but the customer is required to interact with the drug store personnel at the service counter.
3. Prescription oriented drug store: These types of drug stores provide a comfortable waiting area where the customers are expected to wait while his prescription is proceeding.
4. Pharmaceutical centers: These types of centre sell medicines, convenience articles, orthopedic and surgical appliances. The store has sufficient floor space and is properly decorated.
5. Super drug stores: Such types of drug stores have a huge floor area ranging from 5,000 to 10000 with a square design.

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