SHOCKING Truth About How Your Brain Makes Buying Decisions

The Different News 👉 Episode 110: How Neuroscience Affects Our Buying Behaviour? Join me in conversation with Prof.Joseph Devlin, Professor of Cognitive Neuroscience, University College London
About my Guest of Honour
Joe started in artificial intelligence but found himself more interested in how the human mind works.

After training in brain imaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language before taking up posts as Head of Experimental Psychology and then Vice-Dean, Innovation and Enterprise at UCL.

Joe’s research now focuses on how organisations can effectively use neuroscience to better understand consumer decision making, improve products and services, and enhance audience engagement.
Joe also worked with Queen Camilla for the Queen’s Reading Room, a charity that promotes the benefits of reading for fun.
He has collaborated with various corporate partners include Audible, Vue cinemas, Finecast, the rail industry, and Encore Tickets. His research has been featured in CNN, the BBC and the Times, among others.