Principle of Marketing (POM) Most Important Topics & Paper Pattern | DU B.Com Exam 2025

Welcome to the Ultimate Guide: Principle of Marketing (POM) Most Important Topics & Paper Pattern for Delhi University B.Com Exams (NEP & Regular).

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This video covers Principles of Marketing (POM) with a complete unit-wise syllabus, most important topics for DU exams, question strategy, and paper pattern tips to help you score high marks in theory exams. Perfect for DU B.Com Hons & Programme students preparing for semester and final examinations.

📌 POM Syllabus & Important Topics Covered

Unit I – Introduction to Marketing
✔ Meaning, Nature & Scope of Marketing
✔ Importance of Marketing
✔ Core Concepts & Marketing Philosophies
✔ Marketing Mix (4Ps)
✔ Marketing Environment (Micro & Macro Factors)
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Unit II – Consumer Behaviour & Market Selection
✔ Consumer Buying Behaviour
✔ Stages of Buying Decision Process
✔ Market Segmentation
✔ Targeting & Positioning Concepts
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Unit III – Product Decisions & New Product Development
✔ Product Concepts & Classification
✔ Product Life Cycle & Strategies
✔ Branding, Packaging & Labeling
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Unit IV – Pricing & Distribution Decisions
✔ Pricing Objectives, Factors & Methods
✔ Channels of Distribution & Functions
✔ Distribution Logistics, Wholesaling & Retailing
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Unit V – Promotion Decisions & Recent Developments
✔ Promotion Mix: Advertising, Sales Promotion, PR
✔ Personal Selling & Direct Marketing
✔ Digital Marketing, Social Marketing, Rural Marketing, Ethical & Sustainable Marketing
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📊 Exam & Paper Pattern (DU Guidelines)

✔ End Term Theory Exam: 3 Hours – 90 Marks
✔ Continuous Assessment (CAS): 40 Marks (Tutorials, Case Studies, Presentations, Assignments)
✔ Internal Assessment (IA): 30 Marks
✔ Total: 160 Marks
✔ 5 Questions – Equal Weightage
✔ First 4 questions with internal choice
✔ Question 5: Short Notes (Attempt any 3 out of 5)
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📘 Best Preparation Tips

✔ Focus on definitions, concepts, and examples
✔ Revise marketing mix & environment thoroughly
✔ Practice short notes on each unit
✔ Solve previous years’ POM papers
✔ Understand real-life marketing examples

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