How to A/B Test Emails | Ecommerce Examples | Best Practices

A/B testing (or split testing) in email marketing is a very powerful tool that will allow you to increase not only open rate and click rate of your emails, but also conversion rate and revenue, i.e. how many people BUY.

In this video, we’ll talk about email A/B testing: testing rules, metrics to test, and the technical part of how to set up those tests.

This video is brought to you by Drip. Trusted by more than 30,000 ecommerce marketers, Drip unleashes the power of your customer data to deliver perfectly personalized email and SMS marketing strategies that are proven to grow your revenue. Learn more at https://www.drip.com/

00:00 In this video
00:37 What is A/B Testing?
01:04 What metrics should you test?
02:53 A/B Testing best practices
04:14 Real-life A/B Test example
05:16 Set up an A/B Test in Drip

🎬 More videos on email marketing:
• Klaviyo Campaign tutorial →    • Klaviyo Newsletter Campaign Setup 2024 | K...  
• How iOS 15 Mail Privacy Protection will affect Email Marketing    • How iOS 15 Mail Privacy Protection will af...  
• Email marketing strategy 2021    • Ecommerce Email Strategy — All You Need to...  

🚀 Use our blueprints for your e-commerce email flows:
• Flow Master: http://flowmaster.vip

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey's LinkedIn:   / shares  

#emailmarketing #kaseyluck