Why you should NOT rely on social media ALONE to grow your business

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In this episode of Simplify to Thrive, I dive into a powerful truth that many entrepreneurs overlook: if you’re building your business only on social media, you’re putting your income and your brand at risk.

Yes, I teach social media strategies, but today I’m sharing why relying 100% on platforms like Instagram, TikTok, Facebook, or LinkedIn can hurt your long-term growth. Platforms change, algorithms shift, and accounts can disappear overnight. The solution? Evergreen content and platforms you actually own.

Here’s what we cover in this episode:

-The power of evergreen content (like YouTube, podcasts, blogs, and even books) that generates sales for years
-How I use my YouTube channel and podcast to attract clients and passive revenue streams
-Why email newsletters should be the heart of your content strategy
-The importance of creating for deep thinkers and clients with higher budgets
-My honest take on short-form content and how it impacts attention spans
-Tools and systems you can use to streamline your evergreen content strategy

If you’re a coach, consultant, or service provider, this episode will help you shift from chasing algorithms to building a business that thrives year after year.

Connect With Me:
Instagram:   / almajbradford  
Website: https://www.almabradford.com/