What’s the biggest misconception in product discovery today? | Teressa Torres

In this episode, Teresa Torres, a product discovery coach, discusses her journey and insights into product discovery practices. She emphasizes the importance of continuous discovery, the common misconceptions teams face, and the impact of the curse of knowledge on decision-making. Teresa also introduces the Opportunity Solution Tree, a visual framework designed to help teams align their efforts and make better decisions based on evidence and assumptions. In this conversation, Teresa Torres discusses the importance of creating shared context within teams, the common mistakes made in developing opportunity solution trees, and the necessity of grounding product decisions in real customer stories. She emphasizes the significance of context in product design, the challenges of accessing data, and the need for deep, thoughtful work in product management. Torres also highlights the evolving nature of product discovery practices and offers resources for continuous discovery.

Teresa Torres:   / teresatorres  
Spotify Episode: https://creators.spotify.com/pod/show...
Episode Post: https://product-founder.com/whats-the...

Chapters:
00:00 Introduction to Product Discovery Coaching
01:03 The Evolution of Product Discovery Practices
04:05 Understanding Continuous Discovery Habits
07:10 Myths and Misconceptions in Product Discovery
09:56 The Curse of Knowledge in Product Teams
13:58 Decision-Making Patterns in Product Discovery
21:10 The Opportunity Solution Tree Framework
25:10 Creating Shared Context for Teams
26:36 Common Mistakes in Opportunity Solution Trees
29:48 The Importance of Customer Context
31:41 Deep Work and Thoughtful Product Decisions
34:36 Exposing Reality to C-Level Executives
37:20 Evolving Product Discovery Practices
40:32 The Challenge of Accessing Data
45:18 Resources for Continuous Discovery


#productmanagement #productstrategy #podcast #productmanager