How To Write A Mission Statement In 6 Minutes

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If you’re new to my channel, my name is Scott Adam Lancaster. I’m the founder and creative director of Clementine House Branding Agency & Lancaster Brand Design Academy. Companies I have built, from scratch, over the past 13 years.

I earn on average around $170,000 a year with zero staff and working from my small home office. I earn more money with my current two businesses (clementinehouse.com & laodab.com) than I can possibly spend. Currently living on around 2k per month and this will never change. Everything else is reinvested back into the businesses and in other businesses by other ambitious founders I believe in. This is how I enjoy living my life and it will never change.

How I got here…

18 yrs old: Started doing brand design work for free for friends and family.
19 yrs old: Worked for free at a local brand design agency whilst working in a bar at night.
21 yrs old: Started a watch company called Lancaster Roberts.
24 yrs old: Supplier screwed us over & got sued for trademarking my own second name (Lancaster). Everything lost.
25 yrs old: Rebranded and started again under the name Emerton Scott.
26 yrs old: Supplier stole our money. Everything lost (again).
27 yrs old: Decided to go full-time with my Brand Design agency Clementine House after helping brands on the side since 2011 to make money.
28 yrs old: Agency quickly became very profitable, so I moved abroad to work whilst travelling the world.
29 yrs old: Launched Lancaster Academy of Design & Brand to teach branding, design and marketing.
31 yrs old: Relocated to Dubai to grow business, but relocated to Tbilisi Georgia after just 6 months.
32 yrs old: Relocated to Asia to focus on growing the agency and education company with a well structured 5 year plan.


Today: Today, we have taught over 30,000 students through Lancaster Academy of Design & Brand (www.laodab.com) and Clementine House Branding Agency (www.clementinehouse.com) has successfully worked with over 1300 clients, big and small.

To all those interested in branding, business building and starting your own thing… I salute you.

It isn’t easy. But it always worth it.

My goal with this channel is to share my experiences and knowledge to help you get the most out of your branding and build better brands.

Let’s make magic,

Scott

FULL DISCLOSURE
I make content to make money - just - I’m not in a rush and always aim to at least double the amount of value I deliver for the price you’ll pay. I want to build trust with brand designer, entrepreneurs and ambitious people so we can all grow together and I can reinvest in the ones I see huge potential in. Work with Scott: https://shorturl.at/Whjbk

If you want me to help you with your brand or business, go here and book in a call with me so we can chat about it: https://shorturl.at/Whjbk

Shop the same professional temples I use for my Brand Design Agency: https://www.laodab.com/shop

Apply to join Scotts Brand Designer Pro Community: https://www.laodab.com/brand-designer...

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Are you stuck trying to create a great mission statement for your company or brand? Join Branding Expert & Designer Scott Lancaster for a quick lesson how to create amazing mission statements in under 6 minutes using his unique step-by-step process.


QUICK JUMP MENU

00:00 Why do large brands have mission statements?
00:33 Lesson steps & what we'll learn
00:56 What is a mission statement?
01:11 Why should I have a mission statement?
01:42 Do I need a mission statement?
02:42 What makes a great brand mission statement?
03:31 Examples to prove our process works (Walmart & Amazon)
04:17 Creating your new mission statement
04:35 Example of a new mission statement for a new candle start up


Get all our 𝗦𝗸𝗶𝗹𝗹𝘀𝗵𝗮𝗿𝗲 courses FREE for 1 month: https://shorturl.at/M1yIh

Use discount code '𝗬𝗢𝗨𝗧𝗨𝗕𝗘' for savings on all our 𝗨𝗱𝗲𝗺𝘆 courses: https://www.udemy.com/user/laodab/

Follow me on Instagram here:   / thescottlancaster  

#brandmissionstatement #missionstatement #brandmission