How Marketers Understand Consumers Across Categories

Namratha Bhat (Category Head, Homecare & Pest) explains how understanding the consumer’s value system is key, whether you’re working in personal care, healthcare, or FMCG.

Understand their values, emotions, and future aspirations - this helps you pivot seamlessly, enabling brands to thrive, and guides your career in marketing.

Watch the full video linked above.

#mba MarketingCareers #MBA #ConsumerInsights #BrandManagement #InsideKampus