The Blueprint Behind Every Great Brand System
Автор: Watercooler Brand Talks
Загружено: 2025-12-20
Просмотров: 8
Most brand architecture work looks great…until you actually try to use it.
This week, we’re going to get into the nitty gritty why brand architecture isn’t just a diagram.....it’s the logic that holds your brand together as it grows, expands, and 'potentially' gets messy.
We’ll talk about
-Why most architecture creates confusion, not clarity
-Coherence vs control (and why it matters)
-What a lot get wrong and what the best get right
How real brand systems actually work inside organisations
Our guest?
A globally respected brand strategist.
20+ years in the game.
Ex-Interbrand and author of one of the most practical books on brand architecture out there today...
Said too much?
Probably but if you know, you know.
Looking forward to seeing you tomorrow at 4pm UK time. Free to attend but please register so you get notified when we're on.
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