What is TACoS on Amazon

🔍 Confused about TACoS on Amazon?
Here’s a simple breakdown that every seller should know 👇

💡 TACoS (Total Advertising Cost of Sales) tells you what % of your entire sales is being spent on ads — not just ad-attributed sales.

📊 The Formula
TACoS = (Ad Spend ÷ Total Sales) × 100

➡️ Example:
Ad Spend = ₹5,000
Total Sales = ₹50,000
✅ TACoS = 10%

🚀 Why TACoS Matters More Than ACoS
✅ Gives a full picture of your business performance
✅ Tracks if your ads are boosting organic sales
✅ Helps optimize your ad budget for long-term growth

⚡ Want to lower your TACoS and scale profitably?

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