Myth or metric: The truth about brand trackers

Assumptions can be costly, and brand trackers are the key to cutting through the noise. Join us for a fast-paced, interactive session where we’ll put your brand instincts to the test in a live “this or that” challenge.

You’ll vote on statements like
“Awareness is the best measure of brand health.”
“Loyal customers are better than vocal promoters.”
“Annual brand tracking is enough.”
Then, we’ll reveal what the data really says.

Discover how to:
✅ Measure the right metrics at each stage of the brand funnel — from awareness to advocacy.
✅ Balance perception and performance indicators to get the full picture of your brand’s health.
✅ Keep your tracking agile and continuous to capture real-time shifts in consumer sentiment.
✅ Align your brand tracker with your business goals to turn insights into action.

🎯 Perfect for: Brand managers, marketing researchers, strategists, and anyone who wants to track smarter, not harder.

Timestamps:
[00:00] Intro
[02:28] Awareness vs Perception
[09:55] Consideration vs Preference
[15:59] Loyalty vs Advocacy
[26:47] Traditional vs Modern
[40:36] Key takeaways
[49:36] Q&A
[56:52] Outro