How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma

What does it mean to be a marketing superhero? The world today is filled with contradictions that influence even the most unperceived aspects of our lives, and the key to turning the tables around is to find the right balance between opposites. Marketers, the business community and us all have the superpower to fix what’s broken through the powerful tool of harmony. Global CEO of Spring Studios, a marketing professor, leader of a team of more than 200 people, and co-author of a book with marketing guru Philip Kotler. He hosts two podcasts, one of which discusses the skills needed today to sit on the Board of Directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx