A REALISTIC DAY in My Life as an Investor and Creator

In 2021, when Bird&Be co-founder Sam Diamond first pitched the idea, she imagined a world where fertility and family planning weren’t whispered about in doctors’ offices — but openly discussed around the dinner table.

Fast forward to 2025: Bird&Be has joined the HSR Ventures family, and that vision came to life over dinner at our home — with 15 couples gathered to celebrate our investment and the brand’s launch into @ultabeauty.

From science-backed supplements to reshaping the cultural conversation, Bird&Be is making fertility care smarter, more accessible, and less isolating. And it’s time to share the load — up to 50% of infertility cases are sperm-related, yet male infertility remains the only condition where the affected partner isn’t treated.

My husband and I (!!) are proud to personally invest alongside the HSR Ventures syndicate as we begin our own fertility journey — and to use our platform, home, and dollars to help spark a bigger conversation around fertility, equality, and shared responsibility.

A true full-circle moment — watch the dinner, the conversations, and the people behind Bird&Be come to life.

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HSR Angels can get 15% off Bird&Be with the code HSR 15
https://birdandbe.com/hsr

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Hot Smart Rich is your place to hear unfiltered conversations with the people shaping the future of culture, creators, startups and community. Hosted by Maggie Sellers, investor and media powerhouse, and guests breaking the mold, you’ll get the real deal as it relates to navigating the startup fast lane, leveling up your life or becoming your hottest, smartest, richest self. New episodes weekly on Wednesdays.