Google PMAX Updates Dealers Must Know

Google just rolled out major updates to Performance Max (PMAX) campaigns — and dealers need to pay attention.

In this episode of Inside Automotive on CBT News, Brooke Furniss of BZ Consultants Group explains what the changes mean for your dealership’s digital strategy, including how to finally separate branded traffic, clean up vendor confusion, and track what really matters in GA4.

🎯 You’ll Learn:
✔️ New PMAX features: branded exclusions, URL targeting, mobile-only campaigns
✔️ Why GA4 alone isn’t enough for reporting
✔️ How to tell if your agency is flying blind
✔️ The power of UTM parameters and owning your Google Ads
✔️ Real talk on vendor dashboards vs. your actual data
✔️ Why clean analytics = better decisions & ROI