Punk Rock PR & Podcasting with Purpose | Kathryn Musilek | Founder, Shark Party Media

Kathryn Musilek is building a PR business that actually reflects her values—and gets real results for creatives. As the founder of Shark Party Media, Kathryn specializes in matching creatives with podcast guesting opportunities, carving out a much-needed niche in today’s crowded media landscape. In this episode, Kara Duffy and Kathryn unpack her journey from working in traditional PR (including with legends like Ringo Starr) to launching a values-driven agency where selectivity, alignment, and clear communication come first. They explore how PR and podcasting are rapidly changing, why building your business “selfishly” around who you are actually works, and what truly matters when making long-term business decisions. This conversation is a must-listen for creatives, founders, and anyone rethinking how visibility, media, and values intersect.

Chapters:
00:00 Introduction to The Powerful Ladies
00:18 Meet Kathryn Musilek: Founder of Shark Party Media
02:06 The Evolution of Shark Party Media
04:20 Navigating the PR Landscape
09:43 Building a Business Around Your Values
12:54 The Changing World of PR and Social Media
15:21 The Power of Optimism and Lead Time in PR
16:37 Finding the Right Clients and Projects
18:58 Trends and Insights in Podcasting
24:45 The Importance of Gratitude and Perspective
28:43 The Power of Imperfect Actions
29:24 The Neuroscience of Positive Affirmations
30:28 Leveraging Your Network for Success
32:01 The Importance of Clear Communication
40:11 The Role of AI in Modern Communication
50:44 Defining Powerful Ladies
53:10 Conclusion and Final Thoughts

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

Powerful Ladies:
IG @powerfulladies
thepowerfulladies.com

Kara Duffy:
IG @kara_duffy
karaduffy.com

Kathryn Musilek
Instagram: sharkpartymedia
Website: sharkpartymedia.com

YouTube: swap.fm/l/zIlflYzmk8lkbKtrKNh0
Apple: swap.fm/l/ojoWtSP8HS8cR9Jnw088
Spotify: swap.fm/l/cINcEAmI1UZ1gvtlqxQH