Standing In Your Authority with Shayne Mackey - Building A Brand That Actually Converts

Are you building a brand… or just posting content?

In this episode, brand strategist and creative director Shayne Mackey sits down with host Breyel Banks to talk about what it truly takes to stand in your authority as a business owner — especially in a crowded digital world.

Shayne breaks down the difference between “looking branded” and actually being a brand. Through powerful insights, personal stories, and real-world strategies, he explains why most entrepreneurs fail not from lack of talent, but from lack of clarity, research, and discipline.

Inside this episode you’ll learn:
🔥 Why strong brand foundations matter more than speed, trends, or aesthetics
🔥 The difference between personal branding and real thought leadership
🔥 Why consistency beats virality every single time
🔥 The psychology of trust and how to convert clients without chasing followers
🔥 Why “owned content” (podcasts, email lists, websites) will ALWAYS outperform social media
🔥 How to build confidence through repetition, research, and soft-launch testing

Shayne also shares a powerful story about a used car salesman who believed every customer represented 250 future leads — a lesson in the importance of showing up well at every touchpoint.

If you’ve been struggling to get traction, if your messaging feels unclear, or if you’re tired of pouring energy into Instagram with little return… this conversation will shift everything.

🎧 Press play and learn how to stand firmly in your authority so your brand can finally speak for you.

Connect with Shayne Mackey here: https://www.bespokecreate.com/

👇 COMMENT: What’s one branding mistake you’re ready to stop making?