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To begin the journey, Luka appeared at Yankee Stadium alongside fellow Jordan Brand athletes Aaron Judge and Jazz Chisholm for a pre-game celebration. The event marked a key moment for Jordan Brand, uniting basketball, baseball, and culture under one banner.

The following day, Luka headed to Dyckman Park for the NYvsNY Quarter Finals, the central activation for the NYC stop. The tournament showcases top high school talent from across the city, many of whom competed wearing the Jordan Luka 3.