Building a Global Apparel Brand with Diego Hurtado | Episode 32

In this episode of The Football Economy Podcast, Ibrahim discusses with Diego Hurtado, Founder and CEO of Diaza Football, as he shares his inspiring football journey from Colombia to the U.S. and the entrepreneurial spirit that drives the sports apparel company he founded along the way. He discusses the challenges of building a brand in the competitive landscape of football, the importance of community engagement, and the company's commitment to women's football. Diego emphasises the significance of company culture, discipline, and resilience in achieving success, while also outlining future plans for growth and sustainability in the industry.
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Timestamps:
00:00 - The Entrepreneurial Spirit in Football
00:53 - Diego's Journey: From Colombia to the U.S.
03:11 - The Birth of Diaza Football
10:19 - Building a Brand: The Early Days
14:18 - Growth Through Community Engagement
19:17 - The Diaza Battle: Creating Competition
22:41 - Defining Diaza: Values and Vision
25:58 - Investing in Women's Football
29:14 - Competing with Giants: Strategy and Mindset
31:01 - The Importance of Finding the Right Partner
34:18 - Investment and Brand Awareness Strategies
37:04 - Exploring New Markets: The Middle East
39:02 - Navigating Trade Challenges and Sustainability
41:28 - Revenue Streams and Competitive Advantage
46:17 - Company Structure and Leadership Dynamics
49:26 - Recruitment and Company Culture
52:58 - Future Plans and Market Positioning
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📱 Follow Diego Hurtado :
  / diego-hurtado-8b5b67106  
https://diaza.com/
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📱 Follow Ushnah Mirza (Creative Lead):
  / imushnah  
https://www.behance.net/Mukkiworks
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