Episode 2: Why Contractors Can't Afford to Ignore SEO

Welcome to Episode 2 of our podcast, "Why Contractors Can't Afford to Ignore SEO." In this insightful conversation, Ryan Kovach and Perryn Olson delve into the critical role that SEO plays for contractors, particularly those in the trades and construction industries.

Discover why many mid-level contractors are missing out on massive opportunities by neglecting SEO and online visibility. Hear real stories about how SEO drives talent acquisition, lead generation, and helps contractors stand out in a competitive market. Discover the evolving digital landscape, including the impact of AI on search and marketing strategies that can enhance your brand and attract top talent.

If you are a contractor or work in the construction industry and want to grow your business, build your brand, and recruit effectively, this episode is a must-listen.

Connect with AltCMO to elevate your marketing game with industry-specific fractional CMO services built for construction and trades: https://altcmo.net/

Timestamps and key topics covered:
-The "gold rush" of AI and SEO in 2025
-How blue collar workers find jobs through Google search and why SEO is more critical than ever
-Common misconceptions about SEO in the trades industry
-Why mid-sized contractors particularly suffer from ignoring SEO
-The importance of storytelling and culture on contractor websites
-Real-life success stories of SEO winning deals and clients
-How AI is reshaping SEO and search behavior
-Tips for contractors to start leveraging SEO and digital marketing now

Stay tuned for more episodes and subscribe for expert insights tailored to the construction industry.

#ConstructionMarketing #SEOforContractors #DigitalMarketing #ContractorSEO #ConstructionIndustry #AIinMarketing #LeadGeneration #TalentAcquisition #ConstructionBusiness #AltCMO

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About Ryan Kovach: https://altcmo.net/ryan-kovach/
Connect with Ryan on LinkedIn:   / c-r-kovach  

About Perryn Olson: https://altcmo.net/perryn-olson/
Connect with Perryn on LinkedIn:   / perryn