What’s Next in Social? Enter the Metaverse | SXSW 2021

Social media platforms have evolved with the changing needs of people who like and swipe to keep in touch with others and curate their personal brands. The evolution continues as social media companies adjust to a new era of friendship and connection online. Meaningful connections happen when we follow the science about relational drivers for real bonding. What can we learn from in-person relationships that holds true for online relationships? How should we develop social platforms to foster these key requirements? What will online relationships look like if we create social networks focused on authentic connection? How can we unify the latest trends – VR and 3D spaces, avatars, shared games and experiences – with the latest social science? Enter the Metaverse for real connecting. #metaversefriendships

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