Jasper x Marketing AI Institute | How to Massively Increase Content ROI with AI

🎥 Webinar Replay: How to Massively Increase Content ROI with AI from Jasper

Watch this in-depth session with Jasper and the Marketing AI Institute to discover how generative AI purpose-built for marketing can transform your content workflows, increase campaign efficiency, and drive measurable ROI across your organization.

💡 What You’ll Learn in This Webinar:
• What is Jasper and how does it boost content ROI? Learn how Jasper helps marketers scale content creation, ensure brand consistency, and reduce manual effort across campaigns.
• Why generic AI isn’t enough: Understand the difference between domain-specific AI (like Jasper) and general-purpose tools — and why business context matters.
• How do Brand IQ and Marketing IQ work? See live demos of Jasper’s platform analyzing brand tone, enforcing visual guidelines, and generating personalized multichannel campaigns.
• How can marketers use Jasper for webinars, social posts, ABM, and more? Explore real examples of multimodal AI generating content from video and audio files instantly.

🧠 Meet the Speakers:
Tom Newton, VP of Revenue Marketing, Jasper
Andrew Hsu, Enterprise Solutions Engineer, Jasper
Mike Kaput, Chief Content Officer, Marketing AI Institute

⏱️ Chapters:
00:00 Introduction to Content ROI with Jasper
01:30 Why Marketers Struggle with Scaling Content
04:00 Meet the Speakers & Overview of Marketing AI Institute
06:40 Defining the AI Impact Gap in Enterprise Marketing
11:00 How Jasper’s Platform is Structured (Brand IQ + Marketing IQ)
14:50 Demo 1 – Brand IQ: Visual & Tone Compliance in Campaigns
21:30 Demo 2 – Marketing IQ: Deriving Campaigns from Webinar Content
27:45 How Jasper Integrates with Tools Like HubSpot
30:40 Security, Privacy & Use in Regulated Industries
34:00 Jasper for Agencies & Multiple Brand Workflows
38:50 Tips for Uploading Context & Getting Better Outputs
42:10 Avoiding Generic AI Output – How Jasper Keeps Content Original
45:00 From POC to Scaling AI Across the Organization
48:20 Final Q&A and AI Adoption Advice for Marketers

🔗 Explore Jasper’s AI Marketing Platform:
• Jasper Brand Voice + Brand IQ → https://www.jasper.ai/brand-iq
• Jasper Canvas → https://www.jasper.ai/canvas