The Maika Sivo Story

As part of their ongoing brand partnership, Victoria Bitter and National Rugby League have joined forces for Father’s Day to co-produce a heart-warming real-life story about Parramatta Eels footballer Maika Sivo and his dad, Joeli.

It centres around the fact that Joeli Sivo has never seen his son play in the flesh. Sivo senior has never left Fiji, nor does he own a passport. Maika Sivo, who came from humble beginnings and only recently started playing rugby league for the first time four years ago, is now one of this season’s top try-scorers.

#NRL

AGENCY : National Rugby League

CREATIVE DIRECTOR, DIRECTOR, SCRIPTWRITER: Nick Snelling – nicksnelling.com.au

DIRECTOR OF PHOTOGRAPHER: Paul van Kan – paulvankan.com

SPONSORSHIP MANAGER: Rhys Attard – Digital Sponsorship Manager, NRL - [email protected]

EXECUTIVE PRODUCER: Nicole Chesher – Senior Marketing Manager, NRL - [email protected]

EDITORS: Paul Van Kan & Nick Snelling

SOUND DESIGNER: Matt Perrott at Uncanny Valley – uncannyvalley.com.au

MUSIC COMPOSER: Jonny Higgins – jonnyhiggins.com

COLOURIST: Tim Wreyford – timwreyford.com

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