Introducing Zefr's Suitability Suite
Автор: Zefr
Загружено: 2021-05-04
Просмотров: 1545
Zefr is a data company that enables best-in-class safety & suitability on YouTube and Facebook. Zefr’s easy-to-use, dynamic software empowers brands with video-level decisioning to control GARM suitability and brand exclusions across global languages, including 50+ on YouTube and 20+ on Facebook.
Zefr’s platform is powered by a patented Cognition AI approach, which brings human-trained machine learning to scaled video platforms — allowing for more precise, pre-flight brand suitability control and post-flight measurement, as mapped to industry and brand standards from 4A’s, GARM, and the IAB.

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