Ju Xiaowen for Miu Miu Leathergoods 2025

Discover Ju Xiaowen as she embodies the Miu Miu 2025 Leathergoods Campaign—an evocative portrait of contemporary femininity and timeless design. Photographed and directed by Steven Meisel, the campaign reimagines iconic matelassé leather through tactile visuals and painterly detail.

Miu Miu reveals its latest chapter through the lens of artistry and individual expression. In each creation, the house celebrates contradiction—discipline and disorder, strength and softness—captured in the gestures of Ju Xiaowen and the enduring forms of the Wander and Arcadie bags.

#MiuMiu #MiuMiuLeathergoods #JuXiaowen #MiuWander #MiuArcadie

Creative Director: Miuccia Prada
Photography: Steven Meisel
Campaign Art Direction: Edward Quarmby
Styling: Lotta Volkova
Cast: Ju Xiaowen

Subscribe to Miu Miu’s YouTube channel:    / @miumiu  
Discover more:
• TikTok:   / miumiu  
• Instagram:   / miumiu  
• X: https://x.com/MIUMIUofficial
• Facebook:   / miumiu