Ep. 181: Creating the ultimate sports remote w/ Tony Ryan from Bet Caddy

Ep. 181 features Tony Ryan from Bet Caddy, which is building the ultimate sports remote to personalize and streamline the fragmented sports streaming experience.

Hear him discuss:

• How betting and fantasy sports make every game moment meaningful for modern fans
• The origin story of Bet Caddy, sparked by college sports bars and basement brainstorming
• How Bet Caddy delivers a RedZone-style experience for every day of the sports calendar
• Using real-time notifications to surface key betting moments before they happen on TV
• Drawing inspiration from Spotify’s model to curb piracy through a superior experience
• What they learned from their March Madness beta launch and how it shaped the product
• Preparing for NFL and college football season with weekly product updates and improvements
• How they racked up 25 million organic social views using short-form viral videos
• Their monetization strategy combining sportsbook affiliate deals and streaming referrals
• The reality of building a complex product as non-technical founders learning along the way
• Why Golden State Warriors guard Pat Spencer became their first athlete investor



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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://www.optimove.com/bettingstartups